New values in stats

December 1st, 2008 Filled under "Announcements"

The winter has just begun and we would like to celebrate it with a small but very useful update: we have added CPV and RPT values in our stats.

  • CPV (Commission per visitor) is one of the most important values in online pharmacy business: it stands for the revenue you get from each unique visitor;
  • RPT (Revenue per thousand visitors) displays you the income you receive for thousand of unique visitors.

This update is the first step towards making our stats more flexible and standardized, as these values are de facto the industry leading pharmacy programs standards.


stats

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New default prices have been set

November 26th, 2008 Filled under "Announcements"
Last couple of weeks we were analyzing our prices for the top-selling products (Viagra, Cialis and Levitra). We made a lot of tests with different prices and finally, we figured it out! We implemented it as the default RRP (Recommended Retail Price) for all new online pharmacy stores. The new prices maximize CPV (Cost Per Visit) much better, than ever before. You can check them out at any of our public pharmacy stores, e.g. Thebigmeds.com.

You might be complaining that the new prices are a little bit higher, especially for small packs, but our tests have shown that your conversion ratio stays almost the same while the profit you get from each sale increased 10-30%. As we give opportunity to run a flexible pricing policy, only the default prices have changed, and you are free to set your own prices as long as they are higher than the minimum value that is allowed.

We love to surprise you with extras: we are calculating several ready-made pricing sets, which will be available to anyone who needs it (we will post a special announcement here upon release). Should you update your pharmacy store to the new prices, please login to the back office and click the Reset button in Stores: Prices menu.

 prices
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