Many of you probably work with several pharmacy traffic sources and wish to track how much do you earn from each of them. The effectiveness of your traffic sources can be tracked using Campaigns (located at the Stats section). For example, let’s create a campaign tracking that will be useful to any PPC marketing analyst. To create a new campaign, simply click the “Add a new campaign” link and fill in the fields:

Store: select a store that you are working on.
Campaign name: enter your campaign’s name, exactly as you want it to appear in the stats.
Landing url: this allows you to land your visitor on a specific page (relative or absolute URL); leave it blank if you don’t need it.

Let’s imagine that we would buy the Viagra-targeted traffic from PPC1, that’s why we named our campaign as “ppc1″ and entered “/product/viagra.html” as a landing url. Click the Submit button when finished. You can start routing traffic to the newly created campaign link, which looks like:
http://yourstore.com/?c=ppc1

But that’s not all! While buying traffic from PPC you usually buy it for several keywords, e.g.:

• buy viagra
• order viagra
• viagra online

Of course, you need to know which keyword converts better, and which does not earn you a penny. However, there can be a lot of them that makes creating a campaign for each keyword a real nightmare! Don’t panic, there is a solution: Campaign Keywords. Unlike to the campaigns, you don’t need to register anything in the back office. Simply add a ck parameter to the campaign link:

http://yourstore.com/?c=ppc1&ck=keyword1
http://yourstore.com/?c=ppc1&ck=keyword2

Now your stats looks more organized:

(click to enlarge)

Most PPC providers have a special macros that pass a keyword into your campaign link. In that case, the campaign link should look like:

http://yourstore.com/?c=ppc1&ck=###KEYWORD###

The campaign keyword will be created automatically when the first visitor hits the link*, and your statistics will be stored according to the campaign and the campaign keyword indicated**.

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* Please note that statistics updated hourly.
** We don’t store the campaign data in cookies. When the visitor who bookmarked your website visits that page without having the c and ck params set, that visitor will be assigned to a default campaign.